Welcome to the blog and thank you for answering our questions!
How did you get where you are today?
Dutch fashion house Oilily has been a hallmark of creativity in the cupboard of women and children since 1963. Virtuoso use of color, cultural influences, playful details and a certified high quality has brought Oilily a large number of fans and faithful customers around the globe.
What are a few words you would use to describe your brand?
Creativity, beauty and joy.
What are the core values of your company?
Our brand values are:
Creativity: We like to play with classic design by merging elements of seemingly opposing conventions in order to create a new convention: Modern beauty. An Oilily Product – In essence – is best described as the result of ‘clashing conventions’.
Vibrancy: We have changed the rules of the industry by creating bold color combinations such as red, pink and orange. What sets us apart from other brands is that we like to combine colors that do not mix easily. It is our way to create a virtuoso and compelling color palette.
Craftsmanship: Everything we create represents a high level of workmanship and exudes prestige by a handmade look and feel. Dots are not perfectly round and stripes are not as straight as an arrow. It takes a great eye for detail to work this way. That is why we like to call it ‘The Perfect Imperfection’.
Eclectic: We like to mix and match high quality materials from different corners of the world. We try to use these materials in new ways. This notion captures the dynamic core of our collections and it fuels the premium feel of our product.
Playfulness: We think life is worth celebrating everyday. That is why we add a humorous touch or an unconventional detail in everything we create. We hope it puts a smile on your face.
Tell me about the origin of the company’s name?
Olly’s used to be the name of company. It was the nickname of founder Willem Olsthoorn. By the time Olly’s became more popular, a Swiss company of children’s clothing named Molly’s filed a lawsuit and forced Olly’s to change its name. Two ‘i’s were added and the name OILILY was born.
Can you tell me about one of your biggest challenges as a CEO/Founder/CBO?
Our biggest challenge is to find dedicated employee’s that share our beliefs and instinctively feel what is necessary to reach the level workmanship we want to achieve. Consistency is very important in our business.
How do you see the company moving forward in the next five or ten years?
Oilily likes to play with classic design conventions. We turn and twist them a little bit just so we create our own design convention. An Oilily product – in essence – is the result of ‘clashing conventions’. The next five or ten years we will develop more and more into a brand that stands out because of this design philosophy. Our playfulness will make difference.
What are your hopes for the company?
We hope that our customers continue to appreciate the uniqueness and creativity our designs exude.
How do you think one of your employees would describe what it’s like to work for the company?
It takes hard work and dedication, but it is fun to be part of a brand that was built on creativity.
At Livie & Luca we put a lot of emphasis on Sustainability in the largest sense. What does the word mean to you and your company?
Oilily strives for sustainable growth in product categories that are a natural fit to our brand and in markets that are familiar with our heritage. We try to create products with respect for mankind and nature.
Thank you, Oilily!